Graphic Design
Restaurant Menu & Flyers
Cueva Coffee's menu was text-heavy, inconsistent across locations, and didn't reflect the craft behind their single-origin beans. Walk-in conversion was flat despite strong online reviews.
The Challenge
Cueva Coffee's menu was text-heavy, inconsistent across locations, and didn't reflect the craft behind their single-origin beans. Walk-in conversion was flat despite strong online reviews.
The Solution
- 1
Designed a modular menu system that adapts to seasonal offerings.
- 2
Created hand-drawn illustrations for each drink category.
- 3
Developed a typography hierarchy using their existing brand fonts.
- 4
Produced print-ready files for 12 locations with consistent specs.
Results
+28%
Walk-in Conversion
Increase in walk-in orders after menu redesign.
+15%
Avg Order Value
Higher average spend per customer.
-40%
Time to Order
Faster ordering decisions with clearer hierarchy.
12
Locations
Consistent rollout across all locations.
Gallery
Seasonal menu spread
Campaign poster
Tech Stack
Menu redesign + new website = 28% more walk-ins. They got our brand voice immediately.
Diego Morales
Founder, Cueva Coffee
Next Project
3D Modeling